The challenge is sifting through everything to determine what is worthwhile and what could be potentially harmful for your website. Although there are numerous platforms for driving traffic to new pages (ie. Facebook, YouTube, etc.), Google continues to account for a significant portion of traffic online.

Ignoring SEO is perhaps one of the worst business decisions you could make. Ranking high for profitable keywords can practically guarantee new leads and paying customers for your business.

 But this also presents a problem.

 Any time there is an opportunity for webmasters to drive traffic to their pages, there will almost always be spam involved. Google has made it clear with its most recent Penguin 2.0 update that questionable tactics such as keyword spamming or building links in hordes are unacceptable and will result in ranking penalties.

 Despite these warnings many misconceptions about online marketing continue to be prevalent. Some are completely harmless but implementing others could lead to devastating results.

 The following are three common misconceptions about SEO and how they could be hurting your business.

1. More backlinks equals higher rankings

Backlinks from other websites remain an important factor but more of them do not necessarily equate to higher rankings. Years ago it was almost too easy to secure top rankings for competitive keywords just from backlinks alone. Irrelevant pages slowly began to proliferate through the search results, comprising its integrity.

 So something had to be done.

 The Google Panda update launched in early 2011 was the first of many significant changes in an effort to improve search results. A year later the first iteration of Penguin went live, this time penalising websites participating in link schemes or using black hat SEO techniques.

 Backlinks still matter but the days of building thousands of links in the hopes of higher rankings are gone. Doing so looks spammy and is likely to result in ranking penalties.

 A different approach needs to be taken by focusing on gaining quality links from relevant sources.

2. More content increases search engine traffic

Not necessarily true.

 There is a clear difference between content that is added just to be added and content that serves a purpose. The latter provides value and is exactly what gets rewarded in the search engines.

 Content that is engaging and relevant for its target audience is also more likely to be shared across social media networks. Research has even shown a correlation between higher rankings and social signals through Facebook and Twitter.

 Content that is stuffed with keywords or written specifically for search engines may work well in the short term but could prove to be costly later. A more effective approach to gain more visibility online is to invest in a content marketing strategy, one that places an emphasis on quality rather than on quantity.

3. SEO is a onetime project

SEO is not a scheme that promises imaginary results. Nor is it something that is implemented once, never to be done again.

 With constant algorithm updates and stiff competition for profitable keywords, consistent marketing through SEO is absolutely necessary. Otherwise your pages risk being pushed down by competitors who are putting in more effort to improve their visibility.

 Online marketing consists of more than just SEO and some of the most successful companies inherently understand this.

 SEO combined with other forms of marketing from social media engagement to content marketing and PPC advertising are powerful mediums that can elevate your business to new levels.

 But only with the right strategy in place and proper execution.

Your website is a crucial asset.

One that can be leveraged to drive more targeted traffic and deliver new leads to your business. Each day you fail to rank in the search engines for your main keywords, your potential customers are going straight to your competitors.

Definitely not a good thing if you want to remain in business.

Having a website alone is not enough to achieve these rankings. You have to earn it. This is the primary focus of Search Engine Optimisation (SEO).

The only problem is that some of the information available can actually be damaging and could even help explain the following five reasons why your website is not ranking in Google.

1. Poor optimisation

People use search engines to find specific information. Google relies on a complex algorithm to determine where pages should rank for certain queries. Including relevant keywords throughout your content allows Google to know exactly what your pages are about from the following.

Title: Page titles are the first thing users see in search engine results. These should be written with relevant keywords but also in a way to entice clicks.

Headings: Headings are useful for breaking up blocks of content but also provide another opportunity to include relevant keywords.

Content: Pages that produce garbage or rehashed information have little chance of ranking. Content that is highly relevant and valuable tends to be more visible.

Meta tags: Meta descriptions are displayed directly under the title in the search engine results. These should be written to convey what the page is about and why visitors should click through.

Optimising these factors above is no guarantee for ranking well but doing so also gives you a significant competitive advantage.

Caution also needs to be taken here as over optimising a page (e.g., keyword stuffing) can result in ranking penalties.

2. Offers little value to visitors

Some of the most successful websites in the world have one thing in common: They provide exceptional value.

Google has made it clear with previous algorithm updates (e.g., Panda and Penguin) that pages that engage in questionable tactics to manipulate their rankings will be penalised.

Focusing on providing value not only increases your reach but also protects your website from future algorithm updates. Consumers tend to show loyalty to brands that cater to their needs.

And being an authoritative source of information in a certain industry is one of the best ways to do that.

3. Backlinks from questionable sources

Backlinks are one of the most important ranking factors but not all of them are equal. A backlink from a related authority website will always carry more weight than a backlink from an online directory or a blog comment.

Google has recently rolled out Penguin 2.0, a major algorithm update aimed at eliminating web spam. One thing the update has done is penalise websites with backlinks from questionable sources, including paid link networks.

Webmasters must change their link building approach to be successful in the search engines by obtaining links from relevant sources either through social media engagement or content marketing.

4. Lack of a social presence

Social media networks such as Facebook and Twitter are more than just places to connect with friends. They can be leveraged to attract more customers and increase your reach to audiences around the world.

Having a strong presence on these platforms is absolutely necessary. Research has even shown a direct correlation between higher rankings and social signals (e.g., Facebook Likes or Twitter Retweets).

A social media strategy combined with other online marketing methods is highly effective for increasing visibility in the search engines.

5. Poor design

Websites that are badly designed or offer poor user experience stand little chance of ranking well.

You could have the best products or services in your market but the design on your pages could be conveying a completely different message.

Exceptional designs are easy to remember and create a lasting impression. But a balance also needs to be made as search engines cannot index pages built with Flash or JavaScript capability.

Building a site with the proper structure and design allows for better indexing of all your content.

If your website is not ranking well in Google, then it ultimately comes down to one of these reasons as outlined above. Identifying potential problems with your website is the first step to increasing its visibility in the search engines.

Panda Is not Pleased with Spam

Many experts deny that search engine optimization plays a big role in managing web content. No matter what they do, web content will always go through search engine results pages before making it available to the public.

In the latter part of 2012, a lot of blogs and websites were penalized because of the Google Panda algorithm; hence, traditional black hat search engine optimization will have to be reconsidered by webmasters in order to sidestep the algorithm’s sensitivity.

What can get your websites flagged and banned?

Google Panda flags and bans webpages that are deemed not user-friendly i.e. pages with spammy, low quality and/or duplicate content. Here are some pointers that webmasters should keep in mind to avoid getting penalised.

• Excessive grammatical mistakes
• Keep grammatical mistakes at a minimum. Pages with low-quality content will always make it to the top list of not-user friendly sites.
• Lengthy webpages and single page websites
• Nobody wants to read paragraphs and paragraphs of information, or land on a page with insufficient information.
• Always do extensive research and provide ample information to keep your visitors happy.
• Also, take note of the appropriate keyword density to avoid stuffing.
• Keep unique content to a minimum 70%
• It’s your webpage, so make it your own. Plagiarised content will always be a no-no.
• Avoid overly rich anchor text
• Rich anchor text will essentially boost your rankings, but too much of it will cause your rankings to drop.

Google Panda will flag, or worse, ban your webpages if you build too many links to them. Remember those cheap-pharmaceuticals-today webpages netizens hate? No decent webmaster would like his webpages to be recognised as spam.

Keep an eye on bounce rate

According to traditional search engine optimization standards, high bounce rates equate to unsatisfied page visitors. Always check your links for errors. You don’t want your visitors leaving your page because you provided a link for “cuddly pets” but they were transferred to a “surplus items” page. Boring content will also cause your visitors to bounce and look for engaging websites instead.

Back links are good if you get them from the right sources

Backlinks will generate more traffic to your webpages, but you have to be extra careful in buying them. Backlinks from bad websites will hurt your rankings and get you flagged for unfriendly content.

In a recent update by Matt Cutts, head of Google’s Webspam team, link spammers and black hat SEO users will be the prime targets of their team. Google will launch the next generation Penguin algorithm to keep track of suspicious backlinks.

On a lighter side, Google Panda will be tweaked so that good websites affected by the system will be spared from getting flagged and banned. Thus, webmasters might want to consider white hat SEO instead of black hat SEO.

Black hat can yield faster results at the expense of getting penalized. White hat poses a bigger challenge for webmasters, but it will save them time and money from recovering banned pages.

Google is also planning to give ranking boosts to authority websites. A website in authority will be posted above other websites. In the end, quality will always be prioritized over quantity.

Every website owner wants to be on the first page of Google.

But it also becomes problematic when quality is sacrificed in a deliberate attempt to manipulate search engine rankings. Frowned upon tactics include participating in link schemes or stuffing content with irrelevant keywords.

If you are a webmaster then the Panda and Penguin algorithm updates may already be familiar to you. If not, they simply refer to significant changes that Google has implemented in its search engine to return higher quality results.

And these updates were absolutely necessary.

It wasn’t too long ago that the search results were filled with low quality, spammy sites that provided little value. These pages were often ranking higher than authority sites with better content geared specifically towards their audience.

Users were increasingly frustrated with the low quality results. Website owners who genuinely provided valuable content saw their pages rank below questionable pages. Spammers were increasingly dominating the results.

This is exactly what Google wanted to change with its new update.

An Overview of Penguin 2.0

Penguin 2.0 is Google’s most recent update to its ranking algorithm. And more updates will likely follow to remove as much spam as possible, and replace it with relevant results.

For the past few years Google has been proactively targeting low quality websites while rewarding websites that focus on user experience. The new Penguin update essentially raises the bar of what it takes to rank well in the search engines.

And websites that do not deliver risk having their pages completely wiped out of the index.

The new update places even more emphasis on relevance. Websites that have hordes of links from irrelevant sources or pages with low quality content are most at risk. Moving forward, all websites must incorporate content marketing into their approach.

A well implemented content strategy builds high quality links but most importantly, it makes website invulnerable to future algorithm updates.

Content marketing can be broken into the following three steps.

Content Creation

Content is easy to create, the hard part is creating relevant content that engages with your readers. But doing so also gives your website a competitive advantage as visitors are more inclined to return and subscribe for future updates. Study your target audience and make delivering exceptional content a priority.

Content can be created in varying forms from blog posts to tutorials and guides. Being consistent with a content creation schedule is key. Whether you blog once a week or on a daily basis, your readers will come to expect you to stick to that pattern.

High quality, engaging, and timely content will always win. Shady, irrelevant and inconsistent information are recipes for failure.

Content Promotion

Simply creating and publishing a blog post is not enough. It must also be promoted to reach the right audience. Highly trafficked blogs already have the advantage of having an active audience so much of their promotion work is done for them.

But new websites have more work to do. The following three are highly effective strategies for promoting content.

Guest posting: This involves posting content on other related websites with a link back to your pages. The benefit is you are able to grow your online presence while also acquiring valuable back links.

Social media: Facebook, Twitter and Google+ are three of the largest social networks in the world. Promoting your content on these channels has the potential to go viral and reach even more of your audience.

Webinars: Hosting a webinar takes a lot of effort but the impact can be significant, especially if you reach out to key influencers in your industry.

Content marketing requires consistent effort to be successful.

The goal is to also get in front of more people, build awareness around your brand and grow your audience even more. But without the proper tracking measures in place, you would have no idea how your efforts are performing.

And hitting business objectives would be next to impossible.

Promoting content just for the sake of building links turns into wasted effort. Tracking allows you to determine exactly how your content marketing campaigns are performing and which areas need more focus.

Conclusion

Webmasters always dread news of algorithm updates. Penguin 2.0 is no exception but it should also be met with enthusiasm.

It means that competitors who churn out poor quality content are no longer an issue. And if you focus on implementing a content marketing strategy for your business, it also means more of a competitive advantage online.

If you would like to find out more about our content marketing services, click here

The latest algorithm update, dubbed Penguin 2.0, is now live. The update has been confirmed on May 22nd following an update by Matt Cutts, the head of the web spam team at Google.

Major changes are often met with anxiety by web masters.

And for good reason as the first iteration of Penguin specifically targeted websites engaged in link schemes or shady tactics to manipulate their rankings. Many saw their rankings and traffic reduced practically overnight.

One thing Cutts has made clear is the emphasis on quality. He has also gone on to note that the Penguin update would have a significantly larger impact on spam than prior updates.

But this is also good news.

The update rewards websites that focus on creating content that provides value. Content that people naturally want to share with their own followers. And this makes sense as social signals are having a stronger correlation with rankings in the search engines.

What Google has essentially done is tighten their algorithm to provide users with the most relevant results possible in the search engines. It also means certain SEO practices now require a different approach.

And one important consideration is back links.

Building hundreds of links were once highly effective but doing so now is risky and could even lead to ranking penalties. The following are factors to consider when building links to your pages.

Link relevancy: Links from credible sources will carry far more weight than links from irrelevant sites. Attempting to build links in hordes from questionable sources including forums, blog comments or link networks could result in significant penalties.

Link value: Not all links are equal. And quality links from reputable sources through guest posting or content marketing are exactly the kind of links which rarely get affected during algorithm updates. This is important for future marketing campaigns.

Anchor text: The new update is also likely to punish websites with over-optimised backlinks. And this was a common technique most SEO professionals used to increase their rankings by acquiring links with the same anchor text. Such practices now are largely considered spam and what Penguin 2.0 is likely to target.

If your website has been affected, the following are steps to take moving forward.

Check Your Back links

Backlinks still carry a lot of weight in the search engines, but they can also negatively impact your rankings. The first step to recovering is to conduct a link audit. Tools such as Majestic SEO or Open Site Explorer can be used to give a quick overview of your link profile.

It also equally important to check the quality of the backlinks to your pages. Even a link from a relevant source can still be harmful if it has links from known spam link networks.

Disavow Harmful Links

Links from questionable sources or from completely irrelevant pages could be reducing your rankings. Which is why a comprehensive link audit is necessary in the first place. The process is time consuming but absolutely necessary to recover rankings.

One challenge is identifying which links to disavow. This is also another reason why hiring a professional SEO company is necessary for complete analysis.

Focus on Building Quality Links

Links are still an important part of Google’s ranking algorithm. To build your authority and increase your rankings, the focus should now be on acquiring links from relevant sources. Links from spammy sources may work in the short term but could lead to significant penalties in the future.

Guest posting, creating engaging content and participating on social media are highly effective methods for building powerful links.

Penguin 2.0 is similar to prior updates in that the emphasis has always been on delivering high quality results by targeting certain types of websites. And it is increasingly clear that focusing on delivering value every step of the marketing process should now be a priority moving forward.

If you have seen a negative effect from the latest Penguin update, please contact The SEO Company on 1300 783 334

When spammers result to shady tactics to manipulate their rankings, Google responds with updates to its algorithm. The Google Panda and Penguin updates shook up the search landscape by penalising low quality sites. Now it appears the latest iteration is now live, dubbed Penguin 2.0.

Google aims to deliver the most relevant results based on a search query. The ranking algorithm goes through minor changes almost on a daily basis.

But the Google Penguin update from last year had a significant impact.

The update penalized sites that engaged in shady techniques or participated in link schemes in a deliberate attempt to manipulate their rankings. Even over optimised websites were affected for having too many backlinks with the same anchor text.

Quality is always subjective but factors from website authority to backlink sources and social signals were taken into account as the update was rolled out.

And more than a year later since its implementation, a new update has gone live.

Penguin 2.0.

Matt Cutts, head of the webspam team at Google, first announced the next generation of Penguin back in March at an SMX marketing event.

“It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas,” Cutts said at the event.

And over two months later, Cutts has recently posted on his personal blog to confirm that the new update is now complete. If the update is anything like Panda or the original Penguin, the changes will be significant.

So what can web masters expect in the coming months?

Cutts has made it clear in a Google Webmaster Help video that the update will aggressively target blackhat spam more so than the previous updates. He also made it clear of the importance of delivering high quality content and providing an excellent user experience to visitors.

The following is a list of items to expect from the update.

Content: Quality content will be even more important. The kind that gets shared across social networks and genuinely provides value to its target audience. New research even shows a direct correlation between social signals and increased rankings.

Links: Buying backlinks or acquiring them from questionable sources will be even more risky. Cutts has even mentioned that several large link networks have already been identified and action will be taken accordingly.

Authority: Websites with more authority in their niche will rank higher for related keywords. Authority is calculated using a range of metrics including domain age, content, backlinks and social signals.

Malware: The new algorithm changes also aim to quickly notify webmasters if they are victims of malware or hacking. Keeping sites secure will be even more important.

Design: Google has already made it clear that site structure matters. But not just for better crawlability as design also improves user experience.

The Penguin 2.0 update is set to be more comprehensive than prior updates.

SEO is still highly effective to increase online visibility and brand awareness. The new update means the emphasis has changed. And websites that focus on quality stand to benefit the most.

About The SEO Company Australia

The SEO Company Australia is the leading SEO firm in Australia with offices in Perth, Sydney and Melbourne. The company offers a variety of marketing packages and services all designed to boost visibility in the search engines.

Contact us for details about services and how we can increase your reach online.

The need to distinguish your company has never been more important. Without an effective marketing strategy your reach is severely limited. And your business risks being left behind by more savvy competitors.

Enter content marketing.

Providing valuable content builds trust. It engages with its target audience. It goes viral through social media platforms. And it brings in targeted traffic.

But most importantly it delivers measurable results that are impossible to ignore.

Content marketing offers clear benefits and more organizations are making it a top priority in their marketing efforts. It gives a significant competitive advantage online with the following benefits.

Improves SEO: Engaging content connects with the right audience but it also improves search engine rankings for relevant keywords. The result is more targeted traffic from the search engines.

Builds trust: Consumers are more inclined to trust companies that provide value. Producing great content establishes your brand as a leader in your industry and increases your reach.

Increases engagement: Content forms the basis of a solid social media strategy. Without the right content people have no reason to engage with your brand and your social profiles are essentially worthless.

Generates leads: Content has the potential to deliver excellent return on investment (ROI) in the form of new business leads and paying customers.

Content marketing cannot be ignored. 
It’s an investment that continues to pay handsome dividends for years. But a strategy also needs to be implemented to get the best results.

Start Planning
One of the biggest challenges most companies face is producing content. Not just any kind of content though. Content that engages with its audience and brings in new business leads.

Which is why proper planning is crucial.

Who are your target prospects? What keywords are your prospects searching for? How can you provide content that delivers value? What distribution channels will you use? How are your competitors putting content together?

Answering these questions with the right market research is important to get the most value out of your content marketing efforts. And with an editorial calendar it also helps to form a powerful content strategy.

Create It

After careful data analysis the next step is creation. Content can be created and consumed in numerous formats including blog posts, reports, video and podcasts.

But the content you create must be phenomenal to deliver measurable results. The kind that stirs emotion and connects with its audience.

This is why initial market research is so crucial. It helps identify content needs of target prospects so a highly effective strategy can be developed.

And the process easily lends itself to improvements in SEO through targeted traffic and natural back links  Leveraging other formats requires more effort but it also strengthens your online presence.

Promote It

Unless your business already has a passionate following, content must be promoted to reach the right audience. Sharing through social media networks such as Facebook and Twitter is a great start.

But connecting with key influencers in your industry is even more effective.

It increases your reach by leveraging the authority of an existing brand. And this can easily be done by guest posting to other authority websites, interviewing experts or hosting events.

Evaluate It

Not every published blog post or report will have the same results. Some may deliver conversions and others may be a complete failure. Which is why analytics is crucial to assess content performance. Important metrics include measuring traffic figures, social shares, newsletter signups and conversions.

Content marketing is a continuous process to learn from. To determine what type of content works well. To understand what your audience ultimately wants. And delivering it.

Producing content systematically becomes easier with each iteration. But quality should never be sacrificed at any point simply to produce it. It must continue to adhere to high standards to deliver results.

The SEO Company uses Content Marketing to improve your rankings,  click here for more about our SEO Packages.

Keyword Research

Of major importance to websites is the effectiveness of keywords. These are designed to attract a target audience, and a SEO service will involve utilizing specific keywords that are tailored to bring in high volume and relevant traffic to a website. Target keywords will need to be high up on page one of a search to really reap the benefits, and they need to be keywords that are going to have the potential to attract paying customers. There will also need to be good content in place, so that keywords can be included in a way that fits in naturally with the content.

Site Review

SEO services will involve analyzing a website, and whether there are any issues that are problematic. This could be problems with the way the original site has been constructed, and a lack of quality content. A review may result in a website needing a dramatic overhaul, but the result will be a website that is more optimized for search engines and prospective customers.

Off Site Optimisation

Getting included in local directories is another function of SEO services. Being included in local directories is beneficial to websites, as it’s an easy way for people to find a site relevant to their needs.

Analytics

Analytics will show the effectiveness of a website in many ways, and are a good indicator of areas a website needs to improve in regarding its target audience. Analytical information will typically include the number of hits for specific pages, where the hits are coming from, what searches have resulted in hits, which sites or blogs are linking to the site, etc. Ranking and revenue reports can also be part of a SEO service, as well as analysis of how the client’s website fares against those of its competitors.

Social Media

Keeping an eye on Social Media trends is one way that will help SEO services develop relevant content. A website should also be constructed in a way that makes it easy to connect with social media websites through embedded buttons, which can be used to post links, and then also be used by social media users who visit the website. Incoming links from the various social media websites should also be tracked. The types of pages that will be of interest to social media users are lists, reviews, guides, etc., and pages that are generally regarded as helpful and useful will reflect well on the website concerned.

E-commerce

Some SEO services will include e-commerce options. This can range from Google AdWords management to designing a fully fledged e-commerce site. For more on our SEO Services, Click here

Expert Local Market Awareness

First and foremost, not all SEO firms are created equally. The primary thing a business needs to consider is their target market. Domestic SEO firms will naturally have a better understanding of the domestic marketplace, the specific demographics and perhaps just as importantly, the practices of regional competitors. Thus, they have the ability to make changes on-the-fly quicker and with better results than an overseas firm.

The Important Aspect of Link Building

One critical functionality of effective SEO is the ability to build links across multiple similar pages. To target the correct audience, links need to be made with businesses and websites within the region itself. Local SEO companies will have a better understanding of which companies and sites are the best to connect with and can do so much quicker and easier than a third party offshore firm could accomplish.

Language is Key

Most of us are keenly aware that the central tenet around SEO is the act of determining the correct words and phrases designed to be utilised in search engines. Although English is still the most widely recognised language in the world, there are notable differences between British English and American English. This can play an important role in developing an efficient SEO campaign. Australian companies will not only have a firm grasp on these linguistics but they will also be well aware of any slang or otherwise regionally-specific terms that can be used to increase online exposure and therefore conversion rates.

Knowledge of Domestic Laws

Another aspect which can be overlooked by foreign companies is the need to adhere to the very unique and specific Australian laws governing their Internet presence and marketing campaigns. For example, all companies within Australia need to register themselves online with an Australian Business Name. This and other regulations may not be as widely understood by foreign firms. These are but a handful of reasons why a domestic SEO company can prove to be the wisest choice for many growing online businesses within Australia. For more on our SEO Services, click here.

Search engine optimisation, also known as SEO, is a marketing art that internet marketers use to market and increase a website’s visibility in search engines. The term search engine optimisation literally translates to optimising web content and mainly websites for search engine crawlers to catch and display the already optimised pages on the top pages. SEO is very important for internet marketers, as it determines where pages will be placed in these search engines when queried, and this converts to traffic. Traffic translates to revenue especially if you use an advertising program.

Nevertheless, although there are many SEO agencies that claim to optimise your website for higher ranks, you might want to check the techniques used to market your website, especially if you are the website owner. The reason why this should be something to look into is because there are two types of search engine optimisation;-

1. Black hat SEO 
   
   
2. White hat SEO

Only white hat SEO is allowed by search engines. If you are found to use black hat SEO techniques on your website by Google, you could have the website removed from search engine databases, and this leads to no revenue conversion at all as the website will not continue to receive visitors.

Black hat search engine optimisation techniques

Black hat search engine optimisation technique is a way of deceiving search engines that the website is credible with some keywords and other services, while in real sense it is not. Examples of black hat SEO are:-

1. Keyword stuffing:

This form of a search engine optimisation technique gives that page higher ranks as compared to other website with the same keyword, since the keyword is overstuffed and hidden only to be seem by search engines. Google and other major search engines have devised a way to track down websites that use these practises, as they make the web platform devoid of its initial concept; provide answers to online queries.

2. Use of imperceptible text:

This SEO technique involves the use keywords in webpages, then hiding them from people and web researchers to see. This text is mainly overstuffed for search engine spiders and crawlers to see thus display the page on top of the pages. Although this gives the webpage high ranks within a very short period of time, it is short lived as most of them can be identified by the providers, and this leads to penalisation, which could lead to banning of the website.

3. Fake links:

These links are also known as redirected pages, where the SEO person uses links from other websites to link to his or her website, although it is too light for any user to see. The main work of these links to cheat the search engines that the user actually intended to visit the page, but later navigated to another page. This technique and practise is only identifiable by Search engine crawlers.

White hat search engine optimisation techniques

White hat search engine optimisation is the only ethical way in which search engines allow website owners to use when marketing their pages. Unlike the black hat search engine optimisation techniques that are short lived, white hat SEO techniques are long lived, and give an assurance of a lasting result in the end. However, extensive search engine optimisation is required for the pages to start gaining ranks. This is a gradual process, although with the right techniques and knowledge, the results are well paying in the end. Here are a few of Search engine optimisation techniques as allowed by Google and other major search engines.

Ethical search engine optimisation tips and techniques

1. Unique content:

This is the heart of on page optimisation. For Google or Bing to allow your website to go live on the internet and web platform, they then have to make sure all the content you have posted in the website is unique. This means no copying of content from other websites is allowed, and you are required to come up with your own content from scratch. There are many advantages of using and coming up with unique content in your website. First, there will be no legal implications on you, and second, you will gain some ranks in search engines for using the same.

2. Keyword based content distribution:

This involves a keyword research on the goods or services that your website offers, then using the same to create unique content for website marketing. Once these keywords are established, then qualified and experienced writers are involved to write articles, which are later posted and published in article directories, and their links linked back to your website. This makes it possible to create ethical spiders to and from your website, leading to more traffic, and thus higher page ranks. In posting these articles, an SEO provider can choose to use both paid and free directories for the website’s relevance. This method also helps acquire high quality links for your website too.

3. Web hosting types:

the type of a web hosting or the hosting service can determine what ranks you will receive in search engines. This is mainly factored and catapulted by bandwidth, and the speeds of the same. For the website to gain higher ranks in these search engines, then users are advised to use high quality, dedicated and fast servers to host their websites. The advantage of using fast servers with unlimited bandwidth is that, all your target audience will be able to access the website whenever they like, and at credible speeds. Slower servers tend to drive people away from the pages, as it takes longer than expected to load pages. Traffic is also determined by the uptime these servers will be willing to give to you.

4. Social media marketing:

Social media marketing is the art of using the social media to advertise a website and services or products that it has to offer. There are many reasons why this method is effecting in search engine optimisation. The first reason is that, many people use this media to communicate and chat with their buddies, making it good a marketplace to advertise what you have. This means that, one has to create a page with either of the social sites, be it Facebook, Twitter or even LinkedIn among others. The more users you can get like, comment or follow your pages create an avenue to advertise your services to the rest of the work. It is the most effective form of search engine optimisation out there, and approved by search engines.

These are some of the most effective search engine optimisation techniques in use today, though more ways crop up every day. SEO is very effective on search engines for traffic and ranks, which makes it almost mandatory for any page to convert into sales.